38 Videos for anti-IDC Victors in New York State Primary Had Over 1 Million Views
Multi-candidate “Hot Air” video campaign targeted specific IDC incumbents
“Lulu Land” video featuring Edie Falco called out “Fake Democrats” in
New York State Senate

New York, NY – The Creative Resistance— an all-volunteer collective of independent media makers who produced the “Hot Air” series promoting all of the anti-IDC candidates who won in Thursday's New York State primary election as well as the anti-IDC hit viral video “LuLu Land” — congratulate the winners:

  • Alessandra Biaggi who defeated Senator Jeff Klein, founder of the IDC, in The Bronx/Westchester;

  • Jessica Ramos who defeated Senator Jose Peralta in Queens;

  • Zellnor Myrie who defeated Senator Jesse Hamilton in Brooklyn;

  • Robert Jackson who defeated Senator Marisol Alcántara in Manhattan;

  • John Liu who defeated Senator Tony Avella in Queens;

  • Rachel May who defeated Senator David Valesky in Syracuse.

A viral video sensation since its release on October 24, 2017, “Lulu Land,” narrated by Edie Falco, helped catalyze the anti-IDC movement, by explaining and shining a light on the “fake Democrats” in the New York State Senate for aligning themselves with Republicans in exchange for perks and personal power and preventing the passage of statewide progressive legislation.

This summer, as the primary campaigns heated up, The Creative Resistance produced an additional 37 videos for the six anti-IDC candidates who won their primary races on Thursday. “Hot Air,” a series of videos featuring the IDC members as car dealership balloons flip-flopping between Democrat and Republican was created for a campaign of paid Facebook ads with NoIDCNY.

Videos from The Creative Resistance join Alexandria Ocasio-Cortez’s “The Courage to Change,” Ayanna Pressley’s “The 1 Bus,” and the videos for Virginia’s state house by The People PAC as break-through social media content from media makers outside the circle of traditional political media strategists, often for first-time candidates, including many women, people of color, LGBTQ people, and immigrants.

“Lulu Land” received 757,760 views (including YouTube, Facebook, Twitter, and Instagram)

The Creative Resistance videos for:

  • Alessandra Biaggi had 72,016 views (she won by 2864 votes);

  • Jessica Ramos had 97,166 views (she won by 2160 votes);

  • Zellnor Myrie had 63,815 views (he won by 3463 votes);

  • Rachel May had 8616 views (she won by 606 votes).

This new generation of digital media throws out the old model of expensive paid TV ads and ushers in a new era of grassroots organizing and low-cost targeted digital ad campaigns that has been powering the Blue Wave. While the anti-IDC challengers were vastly outspent by IDC incumbents (sometimes by a factor of ten to one), the one area where they spent more was on digital ads. As The New York Times  reported, “Each challenger outspent his or her opponent on Facebook advertisements, sometimes by a huge margin. Ms. Biaggi and her allies spent between $14,500 and $93,800 on Facebook ads since May, while Mr. Klein and his supporters spent between $2,400 and $14,796.”

“As a volunteer collective, The Creative Resistance is proud of our role in helping to upend these corrupt fake Democrats and turning New York true blue,” said Eric Rockey, co-founder of The Creative Resistance. “The stunning victories of the IDC challengers last night are just the beginning for us to flip the Republican New York State Senate from red to blue in November. We are currently producing videos for Democratic challengers who are taking on Republican incumbents so we can bring true progressive political power to New York.”


The Creative Resistance is an all-volunteer collective of independent media makers and noise makers launched in the wake of the 2016 election to resist the Trump Agenda. Creatively.






Contact: Eric Rockey